We've been talking about triggered email marketing, push notifications, the return of SMS, website personalization, digital messaging, custom audiences, etc. But in practice, for your business, how do you get started, how do you make the existing system evolve without breaking everything?
During this workshop (which does not have a name yet), in small groups of 4 advertisers (not competitors), we will take care to start from the base, that is to say all the signals and interactions collected within your company. Then we will see how to exploit these data, aggregate them, cross-reference them in order to automate and improve your interactions with your suspects, prospects and customers. We will obviously give you more information when everything is completed!
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