111 email marketing solutions compared in a book edited by 4 experts in the field

There's a plethora of email marketing campaign management solutions on offer! And when the time comes to make a choice, it's easy to get lost along the way. In order to take a closer look at some of these solutions, 4 well-known email marketing experts ont décidé de réaliser un travail colossal, à savoir comparer et analyser les fonctionnalités de 111 solutions disponibles. Si dans ces 111 solutions emailing on ne retrouve pas la totalité des acteurs, Bruno Florence, Jordie van Rijn, Gabriele Braun et Torsten Schwarz ont tout de même réuni 350 pages d’analyses, de quoi trouver votre bonheur.

Some figures to mention

By gathering all this information, the 4 co-authors have managed to identify some interesting trends among emailing solutions publishers.

99% of Cloud solutions... but still 28% of on-premise solutions

The Cloud has now entered almost all email marketing players, but interestingly, even if their solutions are available in Saad mode, some players continue to offer software solutions to be deployed at their customers. In some sectors, this remains an essential mode of operation when, for security reasons, the data cannot leave the company's walls. One example is the financial sector, which is very exposed to certain attacks and rarely trusts "cloud" solutions.

47% providers offer SMTP relay

SMTP relay is the possibility to benefit from a professional routing solution for emails coming from your business applications. Traditionally, this is the case for transactional emails (purchase confirmation, registration, ...), but also for emails generated by in-house applications (big data solution, ...). Today, 47% of email marketing platforms offer this possibility. A good opportunity to group all emails sent by your company in a single routing solution. An undeniable advantage in terms of deliverability and reporting.

Magento is the big winner of the interconnection... followed closely by Salesforce

C’est une course en avant depuis plusieurs années, il faut créer des plugins afin de se connecter aux autres univers du marketing. Que ce soit vers les solutions ecommerce, les solutions CRM, des solutions de gestion de contenu ou encore vers des outils d’analyse de données. À ce jeu, Magento est la solution la plus interconnectées avec 50% des prestataires emailing qui l’ont intégré dans leurs solutions. Magento est suivi de près par Salesforce avec 47% et viennent ensuite Microsoft Dynamics avec 32% et WordPress avec 29%. Pour télécharger des extraits et commander l’étude, it's here.