The offer in email marketing campaign management solutions is plethoric! And when the time comes to make a choice, it is easy to get lost along the way. In order to get to the bottom of this offer, 4 well known experts of the email marketing world decided to do a colossal job, namely to compare and analyze the functionalities of 111 available solutions.
If in these 111 emailing solutions we don't find all the players, Bruno Florence, Jordie van Rijn, Gabriele Braun and Torsten Schwarz have nevertheless gathered 350 pages of analyses, enough to find your happiness.
Some figures to mention
By gathering all this information, the 4 co-authors have managed to identify some interesting trends among emailing solutions publishers.
99% of Cloud solutions... but still 28% of on-premise solutions
The Cloud has now entered almost all email marketing players, but interestingly, even if their solutions are available in Saad mode, some players continue to offer software solutions to be deployed at their customers. In some sectors, this remains an essential mode of operation when, for security reasons, the data cannot leave the company's walls. One example is the financial sector, which is very exposed to certain attacks and rarely trusts "cloud" solutions.
47% providers offer SMTP relay
SMTP relay is the possibility to benefit from a professional routing solution for emails coming from your business applications. Traditionally, this is the case for transactional emails (purchase confirmation, registration, ...), but also for emails generated by in-house applications (big data solution, ...). Today, 47% of email marketing platforms offer this possibility. A good opportunity to group all emails sent by your company in a single routing solution. An undeniable advantage in terms of deliverability and reporting.
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Magento is the big winner of the interconnection... followed closely by Salesforce
It's a race to the front for several years, we must create plugins to connect to other marketing universes. Whether it's to ecommerce solutions, CRM solutions, content management solutions or data analysis tools.
In this game, Magento is the most interconnected solution with 50% of emailing providers who have integrated it into their solutions. Magento is closely followed by Salesforce with 47% and then Microsoft Dynamics with 32% and WordPress with 29%.
To download excerpts and order the study, it's here.
