This morning, the group Sarbacane Software announced the acquisition of the marketing automation platform Geer.io. This one, previously known simply as "Trigger", offers a simple to deploy marketing automation solution for e-merchants. This involves the automated use of data present in Magenta and PrestaShop in order to analyze customer behavior and propose personalized messages sent at the most appropriate time.
Sarbacane plans an investment plan of one million euros to accelerate the growth of Geer.io and Alain Soundirarassou will remain at the head of the team.
From the press release:
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Mathieu TARNUS, CEO of the Sarbacane Software group says: "This acquisition is perfectly in line with the strategy of growth and diversification of our activities initiated 3 years ago. I am very proud that Geer.io completes the group's offer. It is an application that respects our values: to design innovative applications while remaining simple, effective and accessible to the greatest number.
Coincidence (or not), Badsender had planned to meet Alain Soundirarassou next week for an interview on the Salon Ecommerce, we will return on this occasion in detail on the features of Geer.io and the acquisition by Sarbacane.
