Infographic: SNCD Email Marketing Attitude 2015 Study

published on 24/09/2015,

updated on 17/08/2021

As every year, the SNCD and one of its members (this time Experian) carry out a study on the general public's perception of email marketing. Before giving way to the infographic published for the occasion, here are a few remarks.Multi-device usage is steadily increasing (2.2 devices per web user on average), even if other studies show that on smartphones in any case, we're probably at the peak of email opening shares (around 50% of all openings).Another important remark: in the 2014 study, web users declared using 2.5 different email addresses on average. In 2015, this figure dropped to 2.1. Does this mean that web surfers will refocus on a single email address? Not necessarily, but it could be seen as a sign of simplification in the use of multiple mailboxes.

The infographic

infography-sncd-email-marketing-ema-2015

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The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

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Infographic: SNCD Email Marketing Attitude 2015 Study

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