This summer, we learned of the acquisition of Selligent by the investment fund HGGC. A month ago, it was the turn of StrongView (formerly Strongmail) to be bought by the same investment fund. Logically, we have learned last week the merger of the two entities.
Merger? Yes and no, it will still be Selligent that will take over from a branding point of view, as we can already see on the StrongView website with a "StrongView, a Selligent Company". In the same vein, André Lejeune, current CEO of Selligent, will take the StrongView teams under his wing.
The advantage of this merger for Selligent (and for HGGC) is undoubtedly to benefit from StrongView's long-standing presence in the U.S. market. This means technical, sales, and marketing teams with a deep understanding of the market. The other advantage is the existing customer base, which is an important starting point for Selligent's expansion in the U.S. market.
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Finally, another piece of information that transpires from the press release received last week is the technological exchange that will take place from the StrongView platform to the Selligent solution, but we know that in these cases, technological synergies will take many months.
We will of course keep you informed of any developments.
