Infographic: Selligent's good marketing recipes for Santa Claus

Santa Claus is really very, very good! Delivering hundreds of millions of children in only 24 hours requires a logistical organization that is much more sophisticated than Amazon's. And what about his marketing! For several centuries, several months a year, the whole world has been talking about it. Even the marketing strategy of a Star Wars is pathetic compared to him! With Santa Claus, it's a blockbuster every year!

In the form of an infographic, Selligent offers you an analysis of Santa's marketing strategy:

1. He plans his campaigns in a marketing automation platform;
2. It completes and qualifies its database;
3. He scripts his campaign and deploys a Test & Learn method;
4. It personalizes its offers;
5. It adapts to its audience;
6. Loyalty is its biggest goal.

All the details in the infographic