Infographic: Email client market share in 2015 by Litmus

published on 15/03/2016,

updated on 28/07/2023

What a change in 2015 in the world of email and more specifically in the market shares of different email clients! In this infographic unveiled by Litmus and based on analysis of more than 13 billion email opens, you'll discover how email open market share breaks down by email client, that the iPhone continues to make progress in mobile market share, that Outlook (the software) and Windows Live Mail have begun their descent and a retrospective timeline of the major events of 2015.

The infographic

Need help?

Reading content isn't everything. The best way is to talk to us.

Support the "Email Expiration Date"

Brevo and Cofidis financially support the project. Join the movement and together, let's make the email industry take responsibility for the climate emergency.

I want to know more

The author

Jonathan Loriaux

I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.

All publications

2 responses

Kowalkowski
9 years ago
The infographic is beautiful but be careful with this kind of stats, the images are displayed by default on Apple devices (iPhone, iPad and Mac) so the opening pixel is displayed much more than on Android for example. Because if we look at the market share of Android phones we see that it is much more important than iPhones.
In the end, it's especially interesting in terms of heavy client / webmail / mobile evolution
Michel
9 years ago
Kowalkowski's point is well taken. I think these are stats that reflect the B2C market, right?