These last weeks, we couldn't write all the articles we would have liked. And this is especially true for the emailing industry in France... although there has been a lot of news. So here is a small summary of what has been happening lately!
New blog for NP6
After launching its "NP6 Marketing Insight" event in January, the Bordeaux-based company is continuing its communication efforts and is now launching a brand new blog aimed at its community of customers and anyone interested in marketing, data, emailing, ... We can already count a dozen articles published in a month, on topics as different as Instagram, deliverability, predictive, customer satisfaction, ...
The blog: https://www.np6.fr/blog-accueil/
White paper and case study for Reelevant
The recent real-time email personalization solution Reelevant has published a white paper and a case study. In the white paper, Reelevant offers several examples of how their technology is used, while the case study focuses on what they were able to do with Price Minister in terms of changing content based on the device opening the email.
The white paper: https://www.reelevant.com/fr/ebook-ecommerce.html
The Price Minister Case Study: https://www.reelevant.com/fr/casestudy-priceminister-rakuten.html
CakeMail acquires SimpleMail
Here is a news that is related to the previous one as Reelevant was created by the same team as SimpleMail. We knew that the project was no longer the priority of the team, and it is now official with the sale to the Canadian CakeMail which should keep the brand and take advantage of it to invest in France.
Read more : https://www.cakemail.com/
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Actito launches Stand UP! to wake up inactive contacts!
It is in the air of time, the work on inactive leads is a very important step in an email marketing strategy. In order to achieve this, Actito launches a Live Sending solution allowing to send emails at the exact moment when the customer is connected. In terms of trigger, this is a big novelty that we see more and more appearing on the market.
More information on the Actito website: https://web.archive.org/web/20180215163609/http://www.actito.com:80/fr/stand-up
Sarbacane is available on Mac!
It was a long awaited evolution by the users of the solution, Sarbacane is now available on Mac. When we know that the Apple brand is always more present among entrepreneurs, this evolution will allow the emailing software to address an even larger market.
The announcement on the Sarbacane blog: https://blog.sarbacane.com/2016/04/05/sarbacane-mac/
Dolist changes its graphic identity
The Bordeaux-based router (and not only) is getting a makeover! According to the brand, the objective of this redesign is to be "more in line with the Omnichannel, Scoring and Data quality oriented strategy reinforced last year". The new look of the logo is also accompanied by a new base line: "Data & Messaging Solutions".
The announcement on the Dolist blog: https://web.archive.org/web/20160612031925/http://www.dolist.net/Nouveaute-Dolist-revele-sa-nouvelle-identite-graphique
