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Take part in the SNCD's Email Marketing Attitude 2016 study

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Like every year, the SNCD and one of its members (this year the NP6 group) carry out a study on the perception of email marketing among the general public.

This year's agenda included: new connected reading media, the importance of personalization in email, the relationship with the brand and the link between email and the purchase decision.

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The results of the study will be unveiled by the SNCD and the NP6 group at the E-commerce Paris trade show in September in order to identify the major trends in email marketing in France in 2016.

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Brevo and Cofidis financially support the project. Join the movement and together, let's make the email industry take responsibility for the climate emergency.

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The author

Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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