Great news in the world marketing automationLille-based Marketing 1by1 (whom we interviewed a little less than a year ago) announced on September 15 that it had raised 1.25 million euros from FINORPA, Nord France Amorçage and the BPI. This new money will be dedicated to the development of new features and the recruitment of new employees in order to prepare an international expansion.
A few words from Benoît Venière, CEO of Marketing 1by1:
"We are very proud to have obtained the confidence of our financial partners. This fundraising confirms that Marketing 1by1 has developed a tool that is very different from existing solutions, and that meets an increasingly strong need of retailers: to amortize their traffic generation by increasing sales to their existing customers tenfold.
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To learn more, please read the press release.
About Marketing 1by1 : Marketing 1BY1 provides a platform to personalize and automate customer relations in an omnichannel way. The tool allows a centralization and a homogenization of data, provides a library of ready-to-use scenarios, a targeting and product recommendation engine, ...
