The abandoned cart email ? Do you know it? Yes, this email that is regularly ranked in the top 3 in automatic scenarios to set up, between the welcome program and the inactive reminder program! Well, it is Geer.io proposes a practice barometer of French e-tailers.
The infographic is based on 358 French ecommerce sites, including those of the top 100. During the summer, Geer.io has been registered on each of them and abandoned a cart, allowing to analyze those who make relaunch.
First lesson, we gain 6 points compared to last year since 26% of e-merchants have sent a cart abandonment email against 20% in 2015. Second lesson, the two most active sectors on the subject are private sales (67% of sites include a cart abandonment reminder) and the travel sector (50%). At the bottom of the table are apparel (23%) and wellness (21%).
In terms of timeframes, the first reminder is sent on average 21 hours after the shopping cart is abandoned, the second after two days and the third after 5 days (still on average). Email remains the preferred method for abandoned cart reminders since it represents 98.85% of reminders against only 1.15% for SMS.
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A lesson that may seem surprising, only 6.3% of sites use a promo code. When you see the transformation rates of shopping cart abandonment reminders without using a promo code, it would be a shame to cut into your margin too quickly. Finally, 37% of the sites send 2 reminders and 15% send 3 (among the sites using the reminder on cart abandonment).
The infographic
Source: Sarbacane.com and Geer.io
