Update of Badsender's deliverability monitoring offer!
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Deliverability monitoring has become a must for any advertiser wishing to maintain (or improve) email performance. For over a year now, we've been partnering with 250OK, which offers a technical platform for monitoring and fine-tuning email deliverability. This solution complements the work carried out by our Badsender deliverability experts. If you would like to know more about our offer :
Discover the deliverability monitoring offer of Badsender
What's new in our deliverability monitoring solution
Seedlists
Several new webmails and ISPs have been added to the delivery analysis solution via Seedlists but nothing new for France (we still find Free, LaPoste, SFR, Orange and Alice). On the other hand, Skynet has been added for the Belgian market and Bluewin for Switzerland.
DMARC Monitoring
Monitoring DMARC returns was previously included in the Reputation Analysis module, but is now a separate, independent module. This dashboard enables fine-grained detection of e-mail traffic using your domain name as the sender, but without proper authentication. The aim is not only to combat potential phishing problems, but also to detect misconfigured mail servers in your infrastructure.
Email performance analysis
The biggest update has been done on the email marketing performance analysis part. It may still seem strange to put this functionality next to the deliverability monitoring, but it is a key part of it. The opening rate is for example one of the most efficient indicators to detect an incident. An opening rate that collapses on Gmail while the other destinations remain close to the average on the same campaign clearly indicates a problem. In the same way, the work on inactives is crucial in deliverability.
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As a reminder, this performance analysis tool is based on external tracking of your routing solutions via the addition of a tracer in all emails sent.
Here are the new features
Easy creation and export of segments using any combination of filters (campaign, destination domain, platform, device, email client, region, city, time zone, gender, age, ...)
Verification of the potential to open an email or on the contrary to disengage
Creation of custom parameters to enrich segmentation
Creation of an audience explorer to create reactivation and re-engagement lists
Simplified comparison of results up to 3 campaigns
…
Do not hesitate to contact us if you want more information on these topics.
Brevo and Cofidis financially support the project. Join the movement and together, let's make the email industry take responsibility for the climate emergency.
Active for more than ten years in emailing, my career path started on the technical side (integration of emailing campaigns) before turning to sales (as an eCRM expert) and finally to marketing consulting. For 9 years I have been the author of the blog Badsender.com. Emailing is not only an expertise, it really became my passion, that's why Badsender is now my main activity with the creation of an emailing consultant activity linked to the website.
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