Newsflash - Return Path and 8Seconds partner

The partnership between Return Path and 8Seconds allows to offer multivariate email testing and boost ROI.

The 8Seconds solution provides real-time content optimization to increase click-through rates and maximize email revenue. Le fournisseur de solutions de données Return Path a annoncé aujourd’hui une nouvelle solution de tests multivariés alimentée par le leader européen de l’optimisation d’email 8Seconds. Cette solution permet aux spécialistes du marketing d’identifier rapidement et efficacement les emails qui obtiennent de meilleurs résultats, améliorant ainsi leurs performances et générant plus de revenus à partir du canal email. Le marketing content est connu pour améliorer le contenu non testé. Mais de nombreux commerçants ne réalisent pas de test en raison du temps, des dépenses et de la complexité des méthodes de test traditionnelles. La solution de test multivariée de Return Path et 8Seconds offre une façon automatisée de tester simultanément plusieurs combinaisons. Lorsqu’un email est envoyé, les destinataires initiaux affichent différentes versions de l’email pour recueillir les données d’engagement en fonction des ouvertures et des clics. Une fois qu’il y a suffisamment de données pour déterminer un « gagnant », cette version optimisée est automatiquement affichée aux destinataires restants lorsqu’ils s’ouvrent. En moyenne, l’email contenant la combinaison optimisée obtient des performances de 200% supérieures. A few words from Daniel Incandela, CMO at Return Path.

"Marketers are constantly looking for ways to improve subscriber engagement and increase revenue from their email marketing program. Multivariate testing offers a way to optimize emails in real time based on subscriber response. In addition, webmails are working harder than ever to deliver only the messages that users really want. Increased opens and clicks provide positive engagement signals that webmails look for, so optimizing email content can also improve inbox placement."

All elements can be tested, including header and body images, calls to action, banners, logos, buttons and more. Tests carried out for email can also be used to optimize other channels, such as websites, landing pages, banners and offline communications. The solution is platform-neutral, so it works perfectly with any email service provider. A few words from Basile Fattal, Vice President of Sales and Marketing at 8Seconds.

"While contextual content and personalization improve the relevance of an email, effective testing can significantly improve the response rate and ROI of an email campaign. Traditional testing methods, such as A/B testing, are often costly, complex and slow to produce meaningful results. Our technology allows marketers to easily test and adapt their email campaigns in real time, so they can see immediate benefits."

About 8Seconds 8Seconds develops algorithm-based, context-driven content optimization tools aimed at increasing engagement and conversational performance for responders. 8Seconds has rapidly become the world leader in real-time email optimization thanks to its focus and dedication to the emailing channel. About Return Path Return Path analyzes the world's largest collection of email data to show companies how to stay connected to their audience and strengthen customer engagement. Their solutions help analysts understand consumer behavior and market trends. Click here to read the press release