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Brief: New version of Sarbacane (Sunrise 6.2). What are the new features?

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A few days ago, Sarbacane released the "Sunrise 6.2" version of its management of emailing campaigns and SMS. Here is a brief description of the new features announced:
    • Automated scenarios are evolving with the ability to create emailing scenarios with several messages. These messages can also be triggered based on the behavior of the recipients.
    • Automatic determination of the best time to send of a campaign for a given recipient. Using past behavioral data, geolocation, time zones, ... the platform will automatically determine the best time to send your emails for each of your recipients.
    • Return of the heatmap allowing you to check which areas of your emails have generated the most clicks with a graphical representation of your message.
    • Possibility ofsend your email campaigns in batchesThis is the best way to avoid generating too much traffic on your website or to spread the load of your call center or your sales teams.
    • Some other optimizations in the user interface.
Find all the details in a dedicated article on the Sarbacane blog.  

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The author

Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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2 responses

  1. Paul de Fombelle Avatar
    Paul de Fombelle

    Thank you for relaying the information Jonathan.
    If you haven't had the time yet, check out the automatic scenario management interface. What our product team has done is great!
    And have a good weekend!

  2. Jonathan Loriaux Avatar
    Jonathan Loriaux

    Thanks Paul 😉 I just sent you an email so we can set up a demo of your new tools!

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