On March 25, 2019, Dolist announced the acquisition of Welkom EditorSaas solution specialized in the creation of responsive emails (a bit like our email builder 😉 ). Created by Joris Crozier in 2015, Welkom Editor allows to:
- compose messages by drag and drop;
- not needing to touch the technique to build the emails;
- use templates based on the advertiser's graphic charter;
- easily personalize the message;
- centralize the creations;
- not to be dependent on a routing solution.
This acquisition also gives Dolist the opportunity to open an agency in Lyon and to recruit a specialized team in order to accelerate the development of Welkom Editor.
"Welkom Editor has significant growth potential. We will be able to strengthen our position in this market segment by dedicating a team to this product. Our clients will benefit directly through our technologies, but not only. We also want to offer Welkom Editor as a standalone SaaS offering, available to everyone, regardless of their routing software. And we are considering a dedicated approach for software publishers" - quote from Jean-Paul Lieux, co-founder of Dolist, taken from the press release.
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One Response
I'm very curious how email builders like this https://designmodo.com/postcards/ will integrate the AMP technology in their builder. I see AMP as a future of email newsletters and it's a good step forward for emails. Emails are not just text images, anymore.