On April 14, 2019, Publicis Group announced the acquisition of Epsilon for more than $4 billion, making it the largest acquisition in Publicis' history.
Epsilon is one of the world's leading providers of consumer data services, marketing automationWith over 9,000 employees (more than a third of whom are data scientists) and an international presence, this is a golden opportunity for Publicis to expand into direct marketing and eCRM.
"The power of Epsilon's data and platforms, as well as its talents, combined with our creative, media and technology assets, will enable us to support them better than anyone else in all stages of this transformation." - Arthur Sadoun, Chairman of the Management Board of Publicis Groupe
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