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News flash: Return Path acquired by data quality specialist Validity

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On May 1, 2019, Return Path announced that it had been acquired by Validity. Validity est une entreprise créée en 2018 par le fond d’investissement Silversmith Capital Partners. Son ambition est de devenir un leader de la qualité des données, pour ce faire, l’entreprise a fait l’acquisition en 2018 de BriteVerify et de CRMFusion. Avec le rachat de Return Path, Validity acquiert l’un des leader mondiaux de l’optimisation de la délivrabilité, une expertise complémentaire à ses services existants. "Validity continues to welcome big names like Return Path to the Validity family. For over 20 years, the incredible team at Return Path has developed innovative ways to solve key data quality issues and created the leading deliverability platform. We are thrilled to welcome the Return Path team, customers and solutions to the Validity family." - Mark Briggs, CEO of Validity Find all the information on this buyback in the official release on the Return Path website. Photo credit: Brett Jordan on Unsplash

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Jonathan Loriaux Avatar
Jonathan Loriaux
I've been involved in email marketing for over ten years, and my career path began on the technical side (email campaign integration) before moving on to sales (as an eCRM expert) and finally marketing consultancy. For the past 9 years, I've been the author of the Badsender.com blog. Emailing isn't just an expertise, it's truly become my passion, which is why Badsender is now my main activity, with the creation of an emailing consulting business linked to the site.
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