This year, during the email marketing day, we decided to organize a workshop entitled "
What if we created a ZERO CARBON initiative in the emailing sector?" . More than a workshop, the idea is to organize a brainstorming session to see how our sector can reduce its carbon footprint.
At Badsender, ecology is one of our regular concerns, but despite our decentralized organizational model, we clearly feel that we're not doing enough! So we think we need to think a little more broadly, involving solution vendors, agencies and advertisers alike.
But to get the ball rolling, we'd like to hear your views on a few points, to give us a minimum framework for discussion.
The questionnaire
Psssst, feel free to read Thomas' article entitled "
Is it possible to evolve towards a slightly (more) eco-responsible email marketing?" . In this one, Thomas had especially developed the "content" track!
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