Sarbacane Sunrise, 14ème tool analyzed by Badsender after nearly 4 hours of demonstration and interviews!
Created in 2001, Sarbacane was originally a software program dedicated to the creation and management ofsending email campaigns. The company also offers Primotexto, a tool for managing the sending of SMS campaigns. For over a year now, Sarbacane has been offering the Sarbacane Sunrise tool in Saas version. Sarbacane Sunrise brings together their email and SMS campaign routing capabilities in a single solution. Sarbacane Sunrise is available in web and software versions.
Sarbacane's ambition is threefold: To innovate, simplify the uses and coach their customers in the application of good practices. Moreover, you can feel it from the home page of the tool which proposes a news feed with the latest published best practices.
Sarbacane is one of the tools with a single-table data model. single-table data model. The tool has some nice surprises in store with interesting interesting functionalities always oriented towards simplicity of use. Here is some examples listed below:
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- The possibility to create and buy directly on Sarbacane its domain name
- The possibility to set up directly in the tool the google analytics UTM
- Some useful dataquality features such as mobile number formatting, automatic first name analysis to determine the gender of contacts, automatic correction of syntax errors in email addresses...
- A real CMS builder for email!
- An equally interesting builder for creating forms, surveys and landing pages
- Advanced statistics such as the KPI "reading time" divided into 3 categories to rank the contacts from the most to the least interested, an aggregation of statistics by channel, by type of sending and by type of campaign, a global vision allowing to know the active/inactive in base, etc...
And if you'd like to find out more about our range of services to help you choose the right routing tool, just click here!
If you want to know more about Sarbacane, do not hesitate to contact us !
Photo by Garett Mizunaka on Unsplash
