A 15ème tool has just been introduced in the benchmark of Badsender's campaign management tools.
Expert Sender was created in 2009 in Poland. Since 2015, Expert Sender has been present on the French and Spanish markets. It is a marketing campaign management in SaaS mode, which manages the email and SMS channels, as well as popup banners on websites.
After nearly 4 hours of demo, here is an overview of the main highlights of the tool:
- Expertise in data management!
You can create your own data model. Visit
users are autonomous in the creation of tables and in the relationship between them.
tables between them. - The possibility of carrying out
retargeting! 2 types of customers use the Expert Sender solution:
advertisers and database publishers. For advertisers, it is
to carry out retargeting operations on their anonymous visitors
whose email address they do not have but whose email address is
present in the publisher databases. The system automatically searches for
cookies similar to the 2 bases. - Statistics galore coupled with
to a high level of filtering stats can be aggregated and used to
filter results by group, segment, date, domain, etc.
domain family, by message type (newsletters, triggers, scenarios, etc.),
by device, etc. The tool also provides its customers with a full range of
statistics they possess on campaigns, such as SNDS reports
spam signal, etc.
But one thing has made us at Badsender: the tool integrates since a few weeks the the AMP!
For those of you who have never heard of MPA or can't remember why we are so excited about it, check out this article on AMP for Email. In this article, we explained that the French router market was not yet ready...
We were kindly given access to their platform so we could run our own tests! We'll be working on it all this summer and we'll tell you more in the fall! By the way, if you want to do a test with us, our integrators are overexcited, so don't hesitate to contact us !
Need help?
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Need a consultant to choose your future eCRM solution?
We have therefore added a 15ème The evaluation grid is composed of 150 criteria divided into 9 main categories. As a reminder: General information + economic model, rights management, data model, segmentation engine, campaign activation, content editing, customer journey scripting, deliverability, reporting.
If you would like to wish to obtain this analysis grid and have access to the detailed data, do not hesitate to contact us.
We have also updated our guide to choosing campaign management tools accordingly!
Finally, we offer 3 types of support to help you select the right campaign management tool for your needs and organization. We'll be happy to share our knowledge with you!
Photo by Todd Quackenbush on Unsplash
