The last time we told you about Le Patron (not Jon', the other Boss), it was to share feedback from our dear reader Christine. Christine, if you're reading us, Cuckoo 🙂 !
Today, I want to show you some of the latest blocks we've put in place for our client CMI France and I take the opportunity to invite in this article Sanita Mey, CRM & Data Manager and Laury Maligue, Marketing Product Manager at CMI France.
So you should know that CMI France is a press group that brings together the famous titles Elle, Elle Décoration, Elle à Table, Art & Décoration, Télé 7 Jours, Télé 7 Jours Jeux, Télé 7 Jeux and the brand jemabonne.fr
CMI uses our email builder The Boss since 2017. At the beginning of this year, we completely redesigned their master template.
After a half-day workshop with the CMI France team to think about what they needed in terms of blocks and what they wanted from a design point of view, here's what it looks like. And the reaction was: "Wow! Blocks in perfect harmony with our universe and which correspond totally to our expectations. We will save so much time in the creation of our emails... "
Zoom on my favorite block of the moment: the mosaic block
This block was inspired by our famous designer Thomas Defossez. A few months ago, he designed an email for a relaunch scenario. Thomas' brief was to highlight a list of products with prices.
Laury Maligue, in charge of emails for Télé 7 Jours, really liked the layout of the product block. She tried to reproduce it in Le Patron with a column block, but the desired effect wasn't quite the same. So we thought about the possibility of implementing it in Le Patron. And our other famous integrator/parameterizer Grégory Van Gilsen (in the apparrrrreil) figured out how!
and, Tadam!
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We also set up a countdown block
A countdown block days, hours, minutes, seconds, with the possibility to set the date and the end of countdown message.
A little word from the end of Sanita which makes us very happy:
Marion & Greg managed to captivate us with the presentation of the new blocks, because they managed to understand our digitalization objectives and our omni-channel needs, in addition to a relationship of trust and good humor that was established between the Badsender teams and us.
Sanita Mey, CRM & Data Manager at CMI France
If you want to see what it looks like live, don't hesitate to ask for a demo!
