As you may know, we have launched our remote emailing training a few weeks ago.
On this occasion, we suggest you watch the introductory lesson of our module on deliverability. Just like that, for free, just for you 😉
On the menu of this introduction to email deliverability:
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- Putting the fight against spam in context
- Impacts on "honest marketers
- Definitions of various key concepts in deliverability
- A little reminder of the history of spam
- Description of what is a botnet, a phishing attack and a graymail
- A view on the responsibilities of each in the proper delivery of an email.
At the end of this deliverability training, our trainees are able to :
- Anticipate the technical and marketing aspects that will allow you to obtain a controlled email deliverability
- Identify a setup problem on your routing environment
- Optimize your routing strategy
- Measure the performance of your campaigns
- Understand the specificities of the different Anti-Spam filters set up by Webmails and ISPs
- Track and monitor the deliverability of your email campaigns
- Know how to detect and resolve a deliverability incident.
Good viewing 😉
