Message Business, which is entered in our benchmark a few weeks ago, has just announced its change of name, a change that is also accompanied by an evolution in the way the company wants to address the market:
This change aims to align the historical values of our company with a differentiating, ambitious and demanding market positioning.
Source: press release
What are the changes with the arrival of Sendethic?
Even if in the new logo it is the "Send" that is in green, the arrival of the word "Ethic" does not seem to have been chosen at random. In its press release, Sendethic emphasizes this point. The company claims to be a successful AND responsible marketing.
On the menu of these commitments are:
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- A simplified pricing structure, which makes the customer face up to his responsibilities regarding "infobesity", but which opens up all the functionalities of the solution to all customers, from the smallest to the largest.
- A guarantee of "made in France", from development to hosting.
- A reaffirmation of the fight against spam and the absence of acquisition traffic on the platform.
- An activism for a free internet not dependent on GAFAs
- The introduction of actions aimed at moving in the direction of eco-responsibility
Photo by Zoe Schaeffer on Unsplash
