Curious as I am, I attended the 1st webinar hosted by Vincent Fournout in the name of Sendethic (ex Message Business). (yes, Message Business has changed its name, remember Jon' did a brief on this subject last week).
The objective of this webinar was to present the philosophy of Sendethic, the only routing tool to display this positioning so clearly: ethics + performance are not at all incompatible and would even be the winning combo!
Sendethic's vision is as follows:
The symbiosis between ethics and performance is the only way to achieve sustainable success in the development of one's business.
Vincent Fournout, co-founder of Sendethic
Sendethic's mission is therefore to propose the best application and the appropriate support to align responsibility, productivity and performance.
For your information, Sendethic is well established in the insurance, association, cultural and B2B sectors.
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4 strong commitments
- The made in France the tool is made, developed and hosted in France (and not only the hosting)
- The fight against spam Sendethic is not a particularly welcoming platform for companies that have 'borderline' collection practices (i.e. affiliation techniques, numerous contests, database purchase/rental, etc.)
- Dissemination of good practices Sendethic is committed to the dissemination of good emailing practices. They have been organizing 2 webinars per week for a long time to share with their clients and prospects.
- Eco-responsibility Measuring and reducing the carbon impact. This is already possible by taking responsibility and sending campaigns only to a target group of assets that are of interest (and also by reducing the weight of its emails. Here, we made an article on this subject: towards a + green emailing) but the Sendethic teams want to go further in the measurement, to be continued! (It reminds me of something else đVincent, if you can hear me, we have lots of ideas)
3 very interesting features
- One engagement score per contact which aggregates all emailing activities. For example, if a contact opens an email, he gets + 1 point, if he clicks + 2 points, if he fills in a form + 3 points, if he visits a web page + 2 points... The idea is to know the level of engagement a contact has with a brand. Beyond a certain score, emails/scenarios can be sent to contacts. The concept can be taken a step further by synchronizing this information with a 'commercial' CRM to prioritize the hottest prospects for reactivation via a call center. In fact, this is exactly what we do at Badsender and what we've described here. in this article about marketing automation in B2B (so you're actually reading this article and earning points in our tool at the same time ;-)) (ah yes, and the call center is made up of 7 people But it doesn't matter if you're in B2B or B2C, small or big company, the technique is the same.
- A 'rules of interest' module (also called click categorization in other tools), the idea is to add a center of interest to a contact. For example: if he clicks on links that start with www.culturonsnous.com/festivals.... then he has an interest in festivals... (and if we continue the story: then he will receive personalized emails with content about festivals)
- The personalized web block The idea is to personalize an area of your website. The content of this area will be generated by Sendethic and will be displayed differently depending on what we know about the site visitor: if he is identified via Sendethic then we will display content A, if we don't know him then we will display content B and if we know him and we know that he has an interest in festivals then we will display content C đ
To top it all off and to incorporate the new Sendethic colors, the interface has undergone a small graphic evolution.
The great tariff evolution
To take the concept to its logical conclusion: to have a clearer, fairer, simpler and more economical vision, Sendethic's customers now have access to all of the platform's features. Where before, the operation was by tier system.
