Actito releases a white paper to prepare for post-containment recovery

published on 07/05/2020,

updated on 24/07/2023

Two weeks ago, we were asked by Actito to participate in the writing of a post-confinement white paper. The idea was to bring together marketing activation experts to answer the question: how to adapt your post-containment marketing strategy?

Results: 6 expert opinions, 8 themes and nearly 60 pages of reflection

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How to adapt your automatic messages and triggers
Avoiding the deliverability trap
Understand expectations of your customers
Rethink your customer segmentation
Maintain contact with them even if your business is at a standstill
Staying positive
Choose the right channel mix
Adjusting supply and demand?

At Badsender, we shared feedback from our clients: more relational content, more storytelling, better performance and improved reputation.

To download this white paper, click here!

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The author

Marion Duchatelet

Coming from a commercial background, Marion has been working for Cabestan for almost 10 years, where she accompanied the evolution of the solution in terms of marketing and communication before becoming Marketing Director. After a two-year stint in a data agency, Marion now assists Badsender's clients in the evolution of their emailing and eCRM strategies.

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Actito releases a white paper to prepare for post-containment recovery

Results: 6 expert opinions, 8 themes and nearly 60 pages of reflection

Need help?

Support the "Email Expiration Date"

The author

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