Two weeks ago, we were asked by Actito to participate in the writing of a post-confinement white paper. The idea was to bring together marketing activation experts to answer the question: how to adapt your post-containment marketing strategy?
Results: 6 expert opinions, 8 themes and nearly 60 pages of reflection
- How to adapt your automatic messages and triggers
- Avoiding the deliverability trap
- Understand expectations of your customers
- Rethink your customer segmentation
- Maintain contact with them even if your business is at a standstill
- Staying positive
- Choose the right channel mix
- Adjusting supply and demand?
At Badsender, we shared feedback from our clients: more relational content, more storytelling, better performance and improved reputation.
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