We installed a chatbot on our site. Sharing experiences to date.

You may have noticed. We have implemented a chatbot on our site since the end of May. We called it "Badbot".
At Badsender, we use the SharpSpring as a marketing automation tool. In order to understand why and how, let's see what we do with SharpSpring (because that's where our Badbot is located).

What do we do with Sharpspring ?

We had already written an article about our marketing automation strategy. You can read it again here. But here is a summary of what we do with :

• We track all our pages on our website https://www.badsender.com/
• We track all our blog posts https://www.badsender.com/blog/
• We create all our forms.
• We create progressive forms to further qualify our contacts.
• We create and parameterize all our automatic email scenarios.
• We create and send our newsletters.
• We program and send our posts to our social networks.
• Since the end of May, we've been conversing with our visitors via Badbot.
• An engagement score has been set up and is assigned to each profile in the base.

So in fact, we know the timeline of each contact What pages they visited, what articles they read, what emails they opened, what forms they filled out... all these actions feed the engagement score. So we know when a contact is "hot" to work with us...or not (and to warn us, we receive notifications ;-))

The implementation of Badbot

Objectives

We know that Badsender.com generates about 9000 visitors / month. Each month, we have about 50% of new visitors and 50% of already identified visitors. Our main objective is to generate a live discussion with our visitors (especially new ones) to gain speed/efficiency. Our secondary objective is to qualify our visitors (through subtle questions) to interact with them later.

And we also aim to show you that a chatbot should also be considered as an eCRM channel.

Which scenario to meet these objectives?

Putting yourself in the shoes of a visitor, there are actually 4 possibilities:

1. Either the visitor has a urgent requestWe need to give them the ability to chat DIRECTLY and IMMEDIATELY with someone from home. Badbot is linked to Slack. We chat with the visitor.
2. Either the visitor has a medium-term project and he wants to tell us more, so we're happy to listen via Slack.
3. Either the visitor has a medium term project but he doesn't want to discuss, we ask him for 2/3 qualification information and we contact him later.
4. Either the Badbot raises the visitorYou have to leave it alone.

All the qualification information and interactions feed the initially set engagement score.

And it gives this scenario in Sharpspring. It looks indigestible but it's best to test it yourself 😉

What are the returns to date?

Here are the stats that stand out in Sharpspring:

• 262 conversations triggered
• 46 from visitors already identified in Sharpspring
• 214 from anonymous visitors
• 2 from newly created visitors
• 8 people completed the qualification form

When a visitor's profile matches Sharpspring, you know right away who you are talking to on Slack. That's very nice:

We're not going to tell you that ALL the conversations are ultra interesting for us. There are some who have requests outside of our scope, others who take the opportunity to ask for free help 😉 But overall it's pretty satisfying. In 2 months, we sent 2 quotes thanks to Badbot and we converted one!

Don't hesitate to test our chatbot and to say hello to us!

BtoB friends (and others)If you want a demo of the Sharpspring tool, don't hesitate! We can help you set it up for your own needs!