Sending email campaigns is something that companies usually do quite easily.
But, really measuring the results of campaigns is a point often less well addressed. Hence the publication of this white paper on statistical analysis.
When you ask a marketer if he has any idea of the evolution of the performance of his campaigns by type of campaign or by target, he often shies away.
Why?
Because analyzing campaign performance is time-consuming (let's face it), and CRM teams don't have the time.
Because most marketing campaign management tools offer a "campaign" view of results. Whereas a real analysis requires, first of all, compiling stats by campaign type and by product/service universe. Then, to break down the results according to targets and contact status. And, finally, to compare them with the previous period.
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This performance visualization is complicated to obtain via campaign management tools. So, marketers often end up extracting the raw results into an excel spreadsheet and create the dashboards they want themselves with the great PivotTable feature.
Badsender publishes this white paper on statistics analysis to guide you in setting up 10 key reports that will help you really measure your emailing strategy.
Table of contents
- Performance indicators: from open rate to conversion
- Interpret the dissatisfaction rate
- Produce recurring reports:
- Volume of emails sent and number of campaigns
- Openings and clicks, in volume
- Unsubscribers, by volume
- Dissatisfaction, in rate
- Conversions
- Breakdown by message type
- Breakdown by type of audience
- And ventilation by... anything interesting!
- Carry out an optimization plan
- About us
Do you need support in measuring and monitoring your campaign results? Don't hesitate to talk to us about it ! We will be able to coach you in order to increase the skills of your teams and produce your follow-up reports.
