One more! The email marketing market continues its transformation. Today, NP6 announces that it has been acquired by ChapsVision.
The young ChapsVision group has successively acquired companies that are complementary:
- Coheris: CRM & Analytics platform, acquired in 2019
- Sparkow: search and e-merchandising platform, acquired in 2019
- Octipas: unified commerce platform for retail, acquired in 2020
- + NP6!
Through these acquisitions, the group can respond to recurring problems: reconciling customer data scattered in several information systems, activating cross-channel marketing campaigns, making the customer experience more fluid and analyzing it all!
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The ChapsVision group confirms its will to become a major player in multichannel marketing. To be continued!
Now we just have to orchestrate it all!
