In most trainings emailing, we say that to improve your stats, you have to play on targeting.
" Yeah right! But how do we do it VERY CONCRETELY? Because right now, I don't know what else I can do ! "
Very often, in advertisers' CRM databases, we have transactional data and, of course, email behavioral data. This already allows us to create segments of types: customers, ex-customers... But when we want to go a step further, we quickly feel helpless. We often talk about collecting centers of interest, scoring... all this seems heavy to implement. Is it really necessary to do this? How do we go about it in concrete terms, how do we go about it?
For this live, I will be accompanied by Cédric Letessier, CRM consultant, very DATA oriented, at Meetyourpeople. Cédric has more than 10 years of experience in the organization, enrichment and segmentation of databases. He is on the operational/technical side. So we won't discuss strategy. What interests me the most is to know examples of segments that work, how they are done in concrete terms, how they are done, with what tools, what team, etc...
When ? Thursday, 11/25/2021 at 11:00 am
Where? On Youtube Live : https://www.youtube.com/watch?v=sJ9hc_nHYKQ
Update 11/30: You can read the replay article here.
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The participants
Cédric Letessier Cédric spent 10 years managing CRM projects for major accounts such as Chantelle, FFF, Foncia, Nuxe... He is now a consultant at Meetyourpeople. Its playgrounds: data audit, writing functional and technical specifications, designing the technical architecture of the system, assisting in the choice and configuration of CRM and BI tools and managing the technical and marketing deployment.
Marion Duchatelet : She advises Badsender's clients in their emailing strategy and in the choice of their tools. She organizes master template design workshops for email builder LePatron. She writes articles, hosts live shows, does training with Badsender but not only that, she jumps on all good ideas to make sure they become reality. She never gives up, never! She wants to understand everything, EVERYTHING!
Follow the live stream directly on Youtube.
Either you stay here and press the "Play" button, or you go directly to Youtube (which is better because there is a live chat where you can interact with other viewers and ask questions directly)
