On April 29, 2021, we organized our first live with Didomi about the Preference Center. The subject is always topical, it has been identified among our 14 emailing trends in 2022. The Preference Center is a subject that needs to be extremely well framed since it has consequences on the management of consent (opt-in) by campaign type, by communication channel, by centers of interest.
During a live event on Thursday, January 27, 2022, we invited Arnaud Courtel and Julien Djelouah. They have participated in the implementation and follow-up of Preference Center of several advertisers at Didomi. We asked them to give us a summary of the feedback they have been observing for the last 9 months.
What are the statistical trends? Are we seeing a decrease in churn? Are brands taking advantage of this to create segments by center of interest? Technically speaking, how does the preference center communicate with the routing tool, the CDP, the commercial CRM and so on?
This was January 27, 2022 on Youtube Live: https://www.youtube.com/watch?v=zwVQvDgS-34
The participants
Arnaud Courtel is Head of Digital & Growth Manager at Didomi.
His daily work: Segmentation, CRM, Data Sanity, Optimizations, Processes.
He participated in the development of the 2 Didomi solutions: the CMP and the PMP. Cool! 2 more acronyms to CRM, DMP, CDP, CXP?
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Julien Djelouah is Head of Product at Didomi.
He participated in the design of the 2 Didomi solutions in conjunction with the developers. He will be able to talk to us about the technical implementation of the solutions within the companies' information systems. Something concrete!
Marion Duchatelet : She advises Badsender's clients in their emailing strategy and in the choice of their tools. She organizes master template design workshops for email builder LePatron. She writes articles, hosts live shows, does training with Badsender but not only that, she jumps on all good ideas to make sure they become reality. She never gives up, never! She wants to understand everything, EVERYTHING!
