Listen to the testimony of Nicolas Mathieu who shares his experience as general manager of Rapid Flyer (an online print shop located in the Hauts-de-France region of France). For nine months, Rapid Flyer benefited from the Badsender coaching for a complete email redesign in marketing automation.
The goal is ambitious: move from a purely promotional approach to more authentic contenta true reflection of the company's values and identity. Rapid Flyer. This new content subtly highlights Rapid Flyer's points of differentiation from the competition in a sector where the trend is towards a 100% strategy focused on promotion and low prices.
The participants
Nicolas Mathieu has been CEO of Rapid Flyer since 2019. On his arrival, new goals and a new vision are being put in place. Nicolas is also passionate about wine. Previously, he was marketing and digital director at Cuvelier & Fauvarque (a wine trading house). He founded InVinôme, the "taste, store, share" concept that offers peripheral services around wine. See his LinkedIn profile
Marion advises Badsender customers on their emailing strategy and choice of tools. She organizes master template design workshops for the LePatron email builder. She writes articles, hosts live shows and runs training courses with Badsender, but she's not just that: she jumps on every good idea to make sure it becomes a reality. She never gives up, never! She wants to understand everything, EVERYTHING! See his LinkedIn profile
Need help?
Reading content isn't everything. The best way is to talk to us.
Active for "ages" in the world of email marketing, Jonathan's career began on the technical side (campaign management, deliverability, HTML integration) before moving into sales (as an eCRM expert) and marketing consultancy. Since 2010 he has been one of the authors of the blog Badsender.com, which became an emailing agency in 2015. Today, Jonathan's days are mainly devoted to evangelizing email marketing best practices, managing Badsender's administration and marketing the agency's services. See his LinkedIn profile
