News! New Gmail "Manage your subscriptions" feature lets you unsubscribe from all newsletters in one place

The information had leaked in April 2024. It's now official: the "Manage Subscriptions is being rolled out since March 2025. Designed for make it even easier to unsubscribe from commercial e-mailsThis new feature allows users to view and manage all their subscriptions in one place.

Another step forward in Gmail's fight against spam emailing practices abusive (1TP10CommercialPressure, 1TP10Spam, 1TP10Inactive), having already hardened its deliverability rules in January 2024.

What is Gmail's "Manage subscriptions" feature?

The first mention of this feature appeared in April 2024 on the website PiunikaWebrevealed that Gmail was working on a "Manage Subscriptions" module integrated directly into the interface, accessible via the sidebar.

In concrete terms, this feature allows you to :

• See at a glance the list of newsletters and email marketing to which you have subscribed,
• View the commercial pressure exercised by each shipper by displaying the number of newsletters sent per quarter.
  • less than 10 e-mails per quarter
  • between 10 and 20 e-mails per quarter
  • more than 20 e-mails per quarter
• Unsubscribe in one click, via direct link integration List-Unsubscribe in the

👉That's the beauty of this new feature: a centralized dashboard to clean up your mailbox without having to open each email one by one. A real revolution on the user side.

Is the "Manage your subscriptions" feature available in France?

For the moment, the functionality seems to be for US users only. Several testimonials on LinkedIn point to a gradual availability on US accounts.

Oh, it's so easy to use! I unsubscribed 27 times in less than a minute.

Testimonial from an American user on LinkedIn

Even if it is not yet visible on French accounts, Google has already updated its official documentation here : https://support.google.com/mail/answer/15621070?sjid=16569153383689218430-EU

We'll update this article as soon as the feature is available in Europe.

Respect emailing best practices

As with every new Gmail feature (new spam filters, authentication indicators, deliverability rules...), this functionality is a must. strong reminder for marketers : not respecting your target = being ignored or blocked.

Here are a few simple rules to keep you on track and preserve your opening rates:

• Produce genuinely useful content for your subscribers. Avoid empty messages or full promotions. They get bored.
• Tailor your sales pressure to your profiles. The famous "2 messages per week per individual" to the whole base no longer works.
• Weed out the inactive after a few months.
• Segment and clean up your lists regularly.
• Collect explicit consent (opt-in), SAME for your customers. Even if the legal framework still allows emails to be sent to active customers without the need for opt-in, this is no longer enough to maintain a good reputation as a sender.

Conclusion: should you stress?

Gmail gives users more and more power. And that power includes the ability to delete senders from their mailboxes with a single click.

Will this feature be consulted a lot? Will we see a spike in unsubscribes? Not so sure. Every time there's a new feature, marketers get nervous, and then it quickly fades away.

Marketers who should be stressed are :

• Senders who use non-segmented mass emailing.
• Those who send far too often, with no perceived value.
• Subscriber bases filled with inactive or poorly qualified addresses.
• Those who still believe that "more emails = more business".

It's up to you to earn your place in their inbox 😉