The Gmail mailbox is currently working on a new feature that will fight against emailing strategies abusive organizations (1TP10Commercial pressure 1TP10Inactives). After the new deliverability rules introduced by Gmail and Yahoo! Gmail isn't stopping there. The mailbox continues its commitment to improving the user experience by making it even easier to unsubscribe from unwanted (or no longer wanted) commercial emails and newsletters..
Gmail's "Manage subscriptions" feature
The information comes from the Piunikaweb website. Gmail is currently working on a "Manage subscriptions" module that would appear in the sidebar of the mailbox.
This feature will allow users to :
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- see at a glance the list of newsletters to which they have subscribed,
- realize the commercial pressure by shippers by displaying the number of newsletters sent per quarter.
- less than 10 e-mails per quarter
- between 10 and 20 e-mails per quarter
- more than 20 e-mails per quarter
- unsubscribe easily by juxtaposing the list-unsubscribe
That's the strength of this new feature: the ability to unsubscribe from all mailing lists to which Internet users are subscribed. all in one place. No more clicking on the unsubscribe link in every newsletter.
Respect emailing best practices
As with every new feature or rule announced by Gmail or other well-known mailboxes, the key for marketers always lies in respecting best practices and, above all, respecting your target audience. To wit:
- Writing content with high added value for your targets. Rushing emails doesn't work anymore. Give priority to substance over form.
- Keep inactive people out of your mailings.
- Collect opt-ins even from your customers.
