How can we train new generations in the challenges of ecological and social transition? If many companies are deploying frescoes and workshops in all directions, how are we going to train young people so that they are ready to take up the challenges ahead?
Since the start of our podcast, we've met with a number of top executives, marketing directors and other key players in the industry. responsible communications specialists. But when you leave school, are you ready? Are you aware? Do we understand the issues? And above all... do we really want to change things?
Meeting with Nathalie Patrat
In this new episode of the Sobriety and Marketing podcast, Nathalie Patratexecutive director of ESG Act talks to us about the creation of the Sustainable Development Management School.
"I remember quite clearly, it was a geography lesson in CE2... And it shocked me. At the time, I thought: It's weird, people, they spend all their time cutting down trees to grow stuff."
As head of ESG Act, she explains the school's raison d'être: to train young people in sustainable development professions. The aim is to meet the growing needs of companies for expertise in ecological and social transition issues. ESG Act offers an education that integrates skills in corporate social responsibility (CSR) with more traditional disciplines such as marketing and project management, preparing students to be agents of change in their future professional environments.
"We're going to give CSR skills to do corporate social responsibility, so that they can do their job, their career in a much more sustainable and sustainable way than we do today."
During the interview, I had the opportunity to ask him about his choice of "sustainable development" terminology. A terminology far from neutral in the corporate world. It was also an opportunity to ask why it was necessary to create a brand new school rather than integrate these subjects into the other establishments of the ESG group.
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"We're going to integrate things around the functionality economy, for example. We're going to talk about new business models, new modes of governance, so that young people can implement them."
"I know that the course where degrowth was tackled generated debate because effectively, we're in a world where it's still very iconoclastic, we'll say, to talk about these subjects."
This recording is also available on all podcast platforms:
ESG Act website : https://www.esg-act.org/
List of references cited during the podcast:
- The Shift Project - https://theshiftproject.org/
- Surf Riders Foundation - https://www.surfrider.fr/
- Loom - https://www.loom.fr/
