How we won't help you improve the deliverability of your cold emailing!

Two in two days! Two requests for help in improving the deliverability of a cold emailing strategy. Well, no. As a email deliverability consultantsthe answer is no. We don't intend to help you improve your e-mail colds. Even if it's fashionable, and even if all the hacker groups are urging you to do so.

The request: advice on email deliverability

Here's one of the requests we received:

Need to audit and reinforce a cold emailing infrastructure to address a xxxx and xxxx target in France (several thousand establishments).

Stack today :
Mailforge / Salesforge / LaGrowthMachine for mailing (with 5 e-mail addresses)

Problem :
Lots of antispam in xxxx, "guessed" addresses with patterns firstname.lastname @establishment... etc., so lots of bounces.

Thank you very much!

The answer: No, we won't help you with the deliverability of your cold emailing.

The detailed answer:

Hello xxx,

Sorry (or not), but we're not going to respond to your request. We consider your cold emailing practices to be spam. And as stated on our website :

"Spam is a scourge! We're not here to help spammers. Our deliverability expertise is at the service of brands and organizations that respect the privacy of their recipients."

Even if you consider that your practices are legal in France, they are globally harmful for the email channel (and in fact, not legal):

• These emails are unsolicited
• These emails generate dissatisfaction with your brand among recipients
• These emails create noise in email inboxes and reduce the visibility of legitimate messages.
• These emails encourage messaging services and spam filters to be even more aggressive.
• I'd be curious to know how "guessed" nominative email addresses could be RGPD compliant?

In short, just because it's possible doesn't mean it's a good idea. Just because it's likely to make you money doesn't mean it's a good idea.

All the best,

Jonathan

P.s. A partnership strategy, the creation of relevant content, going out into the field, doing trade shows... it takes more time, but it will build you a much more lasting reputation.

Take action for responsible deliverability!

Badsender wants to be a committed emailing agency ! This means we have to take responsibility and encourage our customers to act for the common good. In email deliverability, it's the same thing. We have to take care of our ecosystem so that it's sustainable.

So we have to treat everyone:

• Citizens who are inundated with messages and whose mental health must be protected.
• Messaging services that combat spam and many forms of fraudulent email.
• Email platforms, which are partly responsible for the emails sent by their solutions.
• Sending companies. Because it's not in your interest to destroy the email channel, which can be so effective and useful in delivering a quality user experience when done right.

So no, we won't help you improve the deliverability of your cold emailing campaigns.