Badsender is a team of 10 digital specialists with extensive expertise in emailing and newsletters. We cover the entire email chain: deliverability, strategic advice, writing, design and campaign production. But our approach goes further.
We take a critical look at our industry, which sometimes leads us to be out of step with our sector. With our customers, we talk about the impact of their campaigns, alignment with their CSR commitments, eco-design, accessibility, inclusiveness and internal organization.
We build our expertise through research and reflection. We devote an average of 30% of our time to digging into subjects, popularizing them and unfolding our analyses. It takes time, but we love it!
Digging into the eco-design of emails, campaigning for greater accessibility and inclusiveness, demanding new narratives, proposing expiration dates in emails... Since 2022 we explore the limits of marketing utility and futility in our Sobriety & Marketing podcast.
We share with a straight face and no quid pro quo everything we know about our blogthrough our articles, our guidesin our lives and our podcasts. It seems completely natural to us.
How the story of Badsender began
Badsender was originally a blog created in 2010 by Jonathan Loriaux. Every week, he published the "Badsender or Goodsender of the week", a complete analysis of an emailing campaign. Over time, the blog's audience grew, leading him to develop a consulting business in 2013, as an independent consultant. And as the consulting business grew, Jonathan decided to create the Badsender agency in 2015, gradually rallying experts to the adventure.
We are a team of 10 employees, each bringing specific skills to the table and continually working to improve them. These skills are in line with our manifesto and our vision ofemailing agency committed.
Hélène Brodin
Project management, Customer satisfaction, Société Protectrice des animaux
Anaïs Lagasse
Administrative management, Executive assistant, Pedagogue.
We will always to warn you if we think you're on the wrong track.
For us, work is a source of fulfillment! We love to share our good humor with others! Help us grow it.
At Badsender, the customer is not king. We do our utmost to satisfy you, but not at any price. We want to be your partner. This partnership must be balanced, and put everyone on an equal footing. This is an essential condition for our mutual success.
The privacy of your customers and prospects is sacred. We do our utmost to protect it within the legal framework (but not only).
Calculate our carbon footprint every year
Stabilize our sales
Our aim is to stabilize our sales from year to year. Each year, our budget aims to break even, ideally with a small safety cushion.
Internalizing our skills
Buying & hosting responsibly
Choose open source tools
Favour repair, rental and reconditioned equipment
First, we repair our own hardware. Then we rent (part of the team goes through the Commown cooperative) or buy as much reconditioned equipment as possible.
Minimizing travel & Zero air travel
Here we list our inconsistencies and areas for improvement:
