Design System Email
You don't have to reinvent the wheel anymore, so you can increase the pace.
Consistent designs, regardless of the type of email designed. For increased credibility!
Reduce the most time-consuming tasks in email production: design and development.
No more need to rely only on design and code experts.
In the long term, the effort involved in setting up the system will be well worth it.
Fewer mistakes are possible, even when you have to work fast!
A reusable frame for increased efficiency and speed.
Clearly communicates expectations with guidelines.
Elastic bodies that can be stretched according to their content. And removable!
A single repository when teams change.
Implementation and design...
We recover all previous email campaigns to discern the blocks you needIf you don't have any previous campaigns, then you start from scratch, that's good too!
In a basic format, we schematize the blocks and their contents, to to be able to dissociate more easily the larger or smaller components that compose them.
We disperse, we ventilate! In the 4 corners of the city we are going to find the atoms, scattered by small pieces like a puzzle... With the principle of Atomic Design, we list the smallest elementswhich will create components, which will create modules... And so on!
Now that the components are sorted and stored, it's about designing them! A crucial step, subject to back and forth, corrections, discussions, validations...
5. Development of the elements
After the design comes the development phase, of course! The components are translated into HTML and CSS code, for a display specially designed for email marketing.
6. Tests, tests, tests and more tests.
Let's test these elements, make sure they are correctly displayed and rendered on all mail clients and messaging solutions.
7. Drafting of practices
This is the time to give recommendations, guidelines, standards on the use of the defined components and blocks. A nice writing step, so that it is clear, concise, and not subject to misunderstanding!
8. Training for use
Now that everything is ready, it's time to show you how it works, how to use it!
But what does it contain?
Item 01:
An Email Design System is generally based on theAtomic Design The goal is to start with the smallest elements and end up with a finished email. This involves several steps:
Item 02:
This is simply a matter of all recommendations, standards, guidelines for the use of the components in an email. They can take the form of documentation, with "do's and don'tsIt's a unique source of truth for anyone to be able to quickly build coherent emails.
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