Is the creation of templates for your email campaigns a subject for your production?
Design, content updating, validation chain, HTML code knowledge, production lead times, costs and production team autonomy. These are just some of the issues we can help you address. The various email editing solutions with visual drag'n'drop interfaces all promise to save time and improve quality, while eliminating the need for technical expertise.
We'll help you set up your email templates in your email builder.
Designing email campaigns requires several skills: copywriting, design, code. All these skills are specific to emailing and are either subcontracted or handled by different departments: design studio, technical team, marketing, CRM. Under such conditions, it's hard to be free and reactive when it comes to setting up a campaign. This is where the strength of email builders: they allow you to concentrate on content creation without having to rely on the technical side. !
Email builders offer modern visual interfaces. Whether integrated with your campaign management solution or stand-alone, they all make the same promise: facilitate drag-and-drop creation (Drag'n drop) content and WYSIWYG editing (What You See Is What You Get). You'll be able to create your emailings by assembling blocks like building bricks. Say goodbye to HTML code and CSS styles. the key word is #NOCODE.
You're manipulating elements that have already been tested in many email clients. By creating your campaigns with tried-and-tested content and structures, you can limit your risks. Some so-called innovative content may have limited or non-guaranteed compatibility (carousel, video...). Just as certain designs will be more difficult to reproduce, but that's not the point here. Once again, content and design consistency are your priorities.
This is what you need: use content in your email campaigns to get your message across. Whether it's text, images, links, data variables for personalization or even conditionals to adapt to your target. An email builder worthy of the name will enable you to easily handle your contentWe're here to help you make the most of your data.
Careful rendering on cell phones is essential these days. If preview is available, some email editors allow you to modify the mobile version directly. In any case, it should enable you to produce an email template with a responsive design. Testing and quality control are an integral part of your production process. These are email builder features not to be overlooked.
Your workflow and ecosystem will be important in choosing an email builder. For connection and access to input data, as for theexport to your campaign management tool. There are often several options, notably for managing the sending and hosting of images. Some exports are more advanced, and initialize the campaign in the router. Fluidity and flexibility are crucial.
1.
Marketing and CRM
That's the promise of a drag'n drop editor. Empower your teams marketing and CRM so that they can concentrate on their core business: strategy, segmentation, loyalty, campaign creation, performance testing and analysis.
2.
Designers and integrators
No need to go back and forth on the technical constraints of email. Your designers can express their creativity in a dedicated tool to email. And your integrators save time in production by not systematically recoding the same components.
3.
Editors and translators
Now that you've created your email templates with drag'n drop blocks, it's time to create your content. Your contributors - editors or translators - can freely edit messages. With modern tools such as those found in word processors, there's no need to modify code to change a title, link or image.
To cover all your needs, we audit your practices. We need to understand your business issues. This ranges from tools, campaign typologies and brand variants to multi-country and multi-language requirements.
The analysis helps refine the expression of need. The collaborative workshop helps to structure the project on the basis of the objectives, and thus to validate the content blocks and template to be produced in the specifications.
First design step. All variations of your email templates should be possible with this Design System. It guarantees the consistency of your identity and covers all your content layout needs.
Once the email sytem design has been validated, the template enters the responsive HTML/CSS integration phase.
This is the technical production stage, which takes into account the constraints of your email builder as well as those of your opening environments.
To be able to use the template in the builder without having to intervene in the code, you need to add a development layer specific to each editor. This is also the time to test the template's behavior in the builder and on export.
We set up user accounts, directories and access rights for you. We configure image hosting and third-party connectors. You will then be trained to use the platform.
Are you ready to put your trust in us?