Customer case: WWF France

Support in the choice and implementation of a new email campaign management tool for WWF France

Choice of campaign management tool

Migration

Coaching

about

Since 1973, WWF France has been working every day to provide future generations with a living planet. WWF works to stop environmental degradation and build a future where humans live in harmony with nature.

01.Summary

A request for coaching that turns into support in the choice of a routing tool that turns (again) into support in the migration from the old routing tool to the new one.

02.challenges

WWF calls on Badsender to help them choose a new marketing campaign management tool that best fits their marketing needs and their data/technical organization. Once the solution is chosen, WWF continues to call on Badsender to help them implement the new tool to ensure that it fits perfectly into their information systems and that the marketing team has everything they need to deploy their strategy as smoothly as possible.

03.Solutions

Support in the choice of the new tool Interviews with the marketing and technical teams, Drafting of the specifications, Creation of an evaluation grid, Analysis of the written answers, Selection of the tools to be met in demonstration, Participation of Badsender in the demos, Organization of workshops with the last 2 tools in competition. Support for the setup of the new tool : participation in data and deliverability workshops. Coaching package to benefit from our advice on strategy, deliverability, design

04.Result

" Whether it was for "emailing coaching" or for more substantial support for a CRM tender, Marion and her team fully met our expectations! Pedagogy, professionalism, seriousness, smile and jokes are the key words of our collaboration. We warmly recommend you to use Badsender to answer all your needs concerning Emailing, you can go there with closed eyes! " - Sarah Leroy and Laetitia Lesné from CRM!