Case study: Manageris

360° audit, design and creation of a modular template in Brevo

360° audit

Creating a master template

Migration Brevo

about

Manageris' core business is to help companies mobilize their managers and executives to develop their leadership and management skills, and to adopt new behaviors as part of a transformation process.

01.Summary

Manageris is planning a graphic overhaul of its marketing and transactional emails, as well as an overhaul of its production processes to improve efficiency. This overhaul will involve a review of content, design and team organization, as well as production tools. Manageris turned to Badsender in order to perform a 360° auditwhich highlighted the actions to be taken.

02.challenges

The change of routing tool is to enable Manageris marketing teams to create email communications independently. Badsender assists teams with the migration, getting to grips with the new tool and using the template to guarantee consistency in the emails produced.

03.Solutions

The creation of a Design System email covers all the needs identified following the audit. The blocks selected during a workshop take into account the typology of emails and content. Developed with Brevo's email builder (Sendinblue), it guarantees the quality of every email produced, whether desktop or responsive, ensuring visual consistency of deliverables, improving efficiency and production speed, and modernizing email design.

04.Result

Badsender was able to meet Manageris' challenges: Modernize their approach to emailing their target audiences, with a truly consistent look and feel, especially with the new website. Improve campaign performance (KPI improvement). Gain autonomy in mastering the Brevo tool for greater agility.

Testimonials

We moved forward efficiently in project mode with Badsender. They supported and advised us in setting up the design system, and trained us in the use of the Brevo tool (campaign programming and deliverability optimization).

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