Several choices led me to choose this 900.care newsletter!
- The company: The company's approach to the environment
- Our philosophy is to make you love ecology
- Bye-bye single-use plastic
- Their formulas are ultra-healthy, 95% natural, and free of controversial ingredients!
- The toothpaste I tested and approved!
- Product promotion: No big or small images, just "false" positive feedback on the product. (funny way to promote their product) and a great promo code!
- Minimalist design: there's no need to bother with responsive, dark mode or other mishaps...
- Strategy: it feels like an internal conversation (Manager vs. The Boss).
On the technical side, I'm disappointed that they don't use SPF / DKIM to sign their e-mails with their sender 900.care and that their DMARC registration is also minimalist. (like this e-mail). The use of BIMI with a VMC certificate would be a plus for better brand recognition. (or a "fake" BIMI on Google if VMC is too excessive).