There was a time when I was a Sims gamer (don't judge me!). I love this universe, which is why I still subscribe to the newsletter from Electronic Arts, who develop the game.
In this case, a subtle tease about the launch of a new pack. The succinct content consists of a cover image, including both the title and the CTA. (I will turn a blind eye to this practice). I chose this email because it titillated my curiosity and I clicked to find out more! No doubt about the subject of the email for connoisseurs, thanks to the diamond-shaped logo subtly disSimsuler in the image, delighting fans and reinforcing the sense of belonging.
On the other hand, EA please change the order of the elements in your preheader 😉