Why this choice?
To show the power of pretty images in an email and a wink to my boys 😉
Here we have 2 images of Lego in context, with a title, text and a highly visible CTA.
Between the 2 blocks, 4 well-cut products with pretty colors, text and a CTA.
We're dealing here with an efficiency generated simply by the brand's presence, of course, but above all by the quality of the photographs and their rendering within the email.
And finally, Lego shows you its world in the simplest, most uncluttered way. The white background to bring out the colors, the black to stand out and the recognizable red logo.
Special mention for the footer, which features a 'briquage'.
Please note 2 minor flaws: 1- the preheader is missing & 2 - beware of the 'noreply' sender address (for the record see the article here).
Conclusion
And there are certain brands that have an aura. Of course, it's subjective! But when we appeal to our childhood and the products are as beautiful as ever, we inevitably have a little affect added.