We're going to keep this email choice very short.
Oxbow is the French brand that rocked my teenage years. With its focus on surfing and gliding, it's not easy to stay afloat among a young audience, given the competition from the huge brands on the market.
Anyway, the email communication is quite successful!
Plus points :
- Design: and this is the 1st asset of this email. The graphic universe is rather advanced and recognizable. All with beautiful images. Right down to the reassuring logos.
- Message content: the 2nd trump card! We're not selling anything directly, but we are talking about a French athlete (Cocorico!!). A quirky type, with well-crafted text and images, that clearly makes you want to click.
The minuses:
- Push the design all the way, but watch out for the typos. It's a shame, because the email is almost full-image, apart from the menu and footer. In that case, there's very little textual content.
Conclusion:
I like the offbeat look and graphic universe. It's a nice change from all those emailings that all look the same. And think about communicating to your customers without necessarily offering items to put in a basket 😉