We need money to complete this project
This project aims to reduce carbon footprint in the emailing sector*, fromlighten the mental load Internet users and transforming culture and attitudes to email use.
Billions of commercial emails are sent by organizations every year, and stored indefinitely, for nothing, in data centers around the world. This project aims to reduce the growing volume of these useless messages.
*We are well aware that email is only a small part of digital carbon emissions, which are themselves a small part of global carbon emissions. But the effort must come from every sector. So let's do our bit.
#New stories
1.
The sender defines an expiration date for its message. This is the date at which the email is no longer required.
2.
The email tool allows the expiry date to be entered when creating a campaign, just like an object.
3.
The messaging provider can read and process the expiration date of incoming emails.
4.
The messaging provider introduces a new cleaning feature based on expiration information.
In two years, over 120 companies have given us their support. These include advertisers, messaging providers, marketing platforms and agencies. From the outset, we felt that this initiative was a no-brainer. and met a real need for both web users and advertisers.
October 2021
Creation of a technical working group led by Benjamin Billon, ANSSI (Agence nationale de la sécurité des systèmes d'information).
First publication of a draft technical specification standard by the IETF (Internet Engineering Task Force).
.
December 2021
February 2022
Second publication of the draft standard.
Third publication of the draft standard.
March 2022
June 2022
A number of advertisers from different business sectors met in 3 workshops to work on expiry date use cases.
A successful test was carried out by SNCF Connect (French railways) in Adobe Campaign Classic.
September 2022
May 11, 2023
Final publication of a draft standard at the IETF. For insiders, you can find this work here : https://datatracker.ietf.org/doc/html/draft-billon-expires. This means that right now, even in its draft form, the expiry date project has sufficient legitimacy to be implemented in e-mail solutions and messaging systems.
Adobe Campaign Classic
See the documentation
Mindbaz
See the documentation
Oximailing
See the documentation
All these advances are remarkable! However, in this ambitious project aimed at transforming culture and technology, it is only not easy to progress quickly.
A number of people have devoted time (sometimes considerable) to it, but non-profit projects in the corporate world are hard to move. They are rarely the priority, yet we firmly believe in transforming email piping to make it more sober.
#New stories
1. Shippers
That shippers set expiration dates in their routing tool whenever possible.
2. Sending tools
More emailing tools include expiry date in the "Expires" field of the SMTP header of each email sent.
3. Messaging
That messengers read and finally process the expiry date.
Each player waits for the other to move. A vicious circle.
Shippers don't move because they can't enter an expiry date in their tool, or they simply don't know what the field is for.
Messenger services are holding back because they're waiting to see if there's a craze or not. Dealing with the expiration date represents a development cost to be prioritized in their roadmap.
Sending tools are not moving, as this data field is not yet massively in demand by their customers (the shippers).
We need an advocacy manager
We need prove to each email player that the others want to move.
Jonathan Loriaux wants to put his expertise to good use and his ability to mobilize resources in collaboration with the Badsender team. He will devote an average of one day a week to the project for the next two years.
Badsender cannot bear the costs of this project alone. We have need to raise funds to speed up the process and make the project a reality.
Badsender will devote 1 day a week to advocacy work, i.e. 45 days a year (taking into account vacations and absences)for an annual cost of 45,000 euros. We estimate that it will take at least another 2 years of work.
Support the "Email Expiration Date" initiative
Join our official supporters and, together, let's make the email industry take responsibility for the climate emergency!
Motivate routers and messaging services to invest in the subject
Motivate routers and messaging services to invest in the subject
Communicating the project
Creating a legal and administrative framework
We will publish it transparently on a section of our website: